Increase ROI: Mastering Google Analytics and it’s Data Layer Integration
Google Analytics is a powerful, free web analytics service offered by Google that provides comprehensive data and insights about the traffic on websites and mobile applications. It’s an essential tool for marketers, business owners, webmasters, and analysts, helping them understand their audience, measure the performance…
Navigating the Aisles of Digital Transformation: Why Grocery Shopping on Mobile is Still a Challenge
In the ever-evolving landscape of digital commerce, grocery stores find themselves at a critical juncture. Despite the surge in mobile traffic, with 60-70% of customers browsing on their smartphones, completing a full grocery shop online remains a cumbersome task for many. At Contagency, we’ve delved…