CITY POWER
& GAS
City Power & Gas came to us to develop a full branding strategy for their 90-day customer satisfaction guarantee, The City Power Promise - the first customer guarantee of its kind in the US energy market. Using the analogy of a gift & building on the existing corporate branding, we were able to create a simple yet effective extension of the City Power & Gas visual brand to allow the City Power Promise to speak for itself.
Union Atlantic
Electricity
Marketing Rogue
Ashley Jackson
Events
Ashley Jackson Events were predominantly known for Weddings but their aim was to let people know about the other events they organise to expand their clientbase. Therefore, it was Contagency’s responsibility to make the website less wedding focussed, portraying their level of expertise. The social media strategy that Contagency have created, will put Ashley Jackson Events in front of their potential customers, driving enquiries.
CITY POWER & GAS
City Power & Gas came to us to develop a full branding strategy for their 90-day customer satisfaction guarantee, The City Power Promise - the first customer guarantee of its kind in the US energy market. Using the analogy of a gift & building on the existing corporate branding, we were able to create a simple yet effective extension of the City Power & Gas visual brand to allow the City Power Promise to speak for itself.
Union Atlantic Electricity
Union Atlantic Electricity, an energy company operating in Massachusetts, approached us to promote their zip code-specific rate advantage offers to consumers using sophisticated digital targeting tools. We were able to serve ads tailored to various Massachusetts utility areas in order to drive sales & online consumer engagement - gaining exceptional click-through rates & a cost-per-click around 50% lower than the industry average.
Marketing Rogue
Marketing Rogue launched with the purpose of educating people in the digital marketing industry how to be the best at social media. As this was targeted to people who already have knowledge, but want to further their skills it was crucial the branding was current and eye-catching. Marketing Rogue wanted people to relate with the courses, which influenced the branding and the main characters. This made the courses feel like a story.
Ashley Jackson Events
Ashley Jackson Events were predominantly known for Weddings but their aim was to let people know about the other events they organise to expand their clientbase. Therefore, it was Contagency’s responsibility to make the website less wedding focussed, portraying their level of expertise. The social media strategy that Contagency have created, will put Ashley Jackson Events in front of their potential customers, driving enquiries.