The source: The latest in digital marketing (April 2019)
Bye Bye Endless Scrolling on Facebook / Hello Endless Swiping!
Facebook is testing a new user experience for some folk at the minute. If successful it will mean the endless-scrolling news feed days are numbered and a new swipe style (more like Instagram stories)! Cue global anarchy… or 10x the amount of normal posts from friends moaning about having to swipe through millions of posts of people moaning about swiping instead of scrolling.
Swipe left for:
YouTube who have reportedly canceled original series for their premium/paid-for service and not accepting pitches for new shows.
Swipe right for:
Apple new offering named Apple TV Plus who have signed Spielberg, Oprah, JJ Abrams, Reese Witherspoon, Steve Carrell, Jennifer Aniston & more.
Facebook have plans to force Page Administrators post via the official Facebook Pages app.
What does that mean for you?
Instead of using the main Facebook iOS/Android app to post updates to your business facebook page you will need to download the (free) Pages app from the respective app store.
What does this really mean to you?
Not too much. Not life changing. A major pro of this is less chance of cross-posting your personal content on a business Facebook page. Another big pro will be tighter admin controls since Admins will likely be encouraged to use Facebook for Business as opposed to having loose control and adding admins to the page on a personal account level (can get quite messy who should be admin and who shouldn’t, especially when agencies with multiple staff etc are involved).
Facebook throws Linkedin a punch!
Facebook is looking to fight back with LinkedIn (who have experienced a lot of recent successes). One new feature being rolled out quietly and slowly is Facebook allowing you to list yourself as “open to opportunities” to employers.
Government to ban under 18s from “liking”
Over in Europe and particularly the UK this week Facebook was the hot topic again with governments. The UK Information Commissioner’s Office (ICO) suggested it will consider asking Facebook to ban people under 18 years of age the ability to “like” posts from their peers on the platform. Considering Facebook ranks posts by internal algorithms that score engagement strongly (named EdgeRank) this could mean a massive adjustment for Facebook and how they score content in the newsfeed.
Linkedin throws a punch back to Facebook!
Linkedin is rolling out Facebook-style reactions as an alternative to the plain simple “Like”.